Your whole business, in one honest number.
Ten dimensions of how your business attracts, converts, keeps and grows customers, distilled into a single figure from 0 to 100, re-scored every month so you can track its movement.
Always evidence-backed. Never estimated on the spot. Never invented to make a point.
Illustrative · one number, tracked monthly
A single figure changes behaviour in a way a report never can.
Think of the number a fitness app gives you each morning, or the score that tells you how healthy your credit is. Neither is the full story, but both work, because a single figure you can watch move turns something abstract into something you act on.
A 40-page audit gets read once and filed. A number gets remembered, checked and improved. The Revenue Growth Score™ gives your business that same clarity: one figure that tells you where you stand today, and a direction of travel you can influence month after month.
The psychology is simple. What gets measured gets managed. What you can see climbing, you keep improving. The score doesn't replace the detail underneath it. It makes the detail usable.
Clarity
Everyone from the owner to the front desk understands "we're a 68, heading to 75". No jargon required.
Momentum
A number that moves creates a feedback loop. Progress you can see is progress you keep making.
Focus
The lowest categories tell you exactly where the next point comes from, so effort goes where it pays.
These comparisons describe an idea (the power of a single, trackable number) and are not endorsements or affiliations. The Revenue Growth Score™ is entirely our own model.
Ten categories. One score.
Each category is scored on evidence, then weighted and combined into your headline number. Together they cover every way a business grows, and every place growth tends to leak.
Acquisition
How reliably and affordably you attract the right new enquiries, across channels, search and word of mouth.
Conversion
How well interest becomes booked business: your offer, enquiry handling, speed of follow-up and close rate.
Customer Value
Average sale value and how well you present higher-value options, bundles and add-ons at the right moment.
Retention
Whether good customers come back: repeat rate, reactivation and the systems that bring people back again.
Referrals
How well satisfied customers become advocates: referral systems, reviews and the social proof that compounds.
Customer Experience
The quality of every touchpoint: responsiveness, ease and consistency from first click to after-sale.
Operations
Whether your business can deliver growth without breaking: capacity, process and how manual the work is.
Technology
How well your website, tools and systems support growth, or quietly get in its way.
AI Readiness
Where intelligent systems could remove friction and capture revenue, and how ready you are to adopt them well.
Data Visibility
Whether you can actually see what's happening: tracking, reporting and knowing which numbers matter.
One weighted score
The ten categories combine into a single 0–100 figure. Weighting reflects impact on revenue, and is set transparently, never to flatter.
Five bands, from high risk to growth leader.
Your number sits in one of five bands. The band tells you the shape of the opportunity; the categories underneath tell you where to start.
Growth leader
Firing on most drivers. The work now is protecting the lead, compounding what's working and scaling with confidence.
Strong foundation
Solid fundamentals with clear headroom. A focused programme on two or three categories moves the number meaningfully.
Growth constrained
Real potential held back by a few specific bottlenecks. Removing them tends to unlock quick, visible gains.
Significant leakage
Growth is being lost across several drivers at once. The priority is stemming the biggest leaks before spending more.
High risk
Fundamentals need urgent attention. It's also where the fastest early progress usually comes from. A low score is a starting line, not a verdict.
42 → 68 · illustrative example
From "significant leakage" to "strong foundation".
This example business starts at 42, losing growth across conversion, retention and visibility. Over a programme of focused work, the number climbs into the low 70s as each leak is closed.
Faster enquiry follow-upConversion stops leaking at the first touch.
A simple retention systemGood customers start coming back.
Visibility in AI searchNew buyers find the business where they now look.
Illustrative only. These figures demonstrate how the score moves. They are not a client result or a promised outcome. Verified movement will be published here only once measured with real clients.
The score is always earned, never invented.
A number is only worth watching if you can trust it. So the Revenue Growth Score™ follows one rule without exception: every point is backed by evidence, and it never creates false precision.
Evidence, not opinion
Each category is scored against what we can actually observe and measure, not a gut feeling in a meeting.
No false precision
Where the data is thin, we say so and score conservatively. We'd rather be honestly approximate than confidently wrong.
Confirmed vs inferred
Findings are clearly labelled. A confirmed fact and an early hypothesis are never presented as the same thing.
Your score is calculated during your assessment from real analysis, never estimated live on a call, and never nudged to make a point or close a sale.
How the score works in practice.
How is the score actually calculated?
Is a high score the goal?
How often is it re-scored?
Can you compare my score to competitors?
Does a low score mean it's bad news?
How do I get my score?
You can't improve what you can't see.
Book a complimentary Revenue Strategy Session and get your Revenue Growth Score™, your starting line, and a clear view of where your next growth is hiding.